Our man in the field, Adrian James (CSD at Bourne) has just come back from presenting at the Silverpop B2B University having done a stellar job discussing how to join the dots in the Marketing Infrastructure. The event held in London, was a series of free educational events designed to help B2B marketers stay ahead of the curve in this challenging environment. As usual Silverpop did a fantastic job in not only putting the event together, but having some class leading speakers. What was particularly interesting is that the event was not based around email, but providing insights to problems that everyday marketers face. If you missed this one then we highly recommend attending any follow up events they will have running throughout the year. Go to www.silverpop.com for further information. In the meantime please feel free to download the content created by Adrian for the event.

If you wish to learn more on Building out your B2B Marketing Infrastructure then contact the team at Bourne.