Content Marketing is dominating a lot of client conversations at the moment, particularly in the B2B space as businesses come to grips with the fact that they need to change their behaviour, structure and capabilities in order to meet the content demands of their online audience.

So, when Adam Needles, Director, Field Marketing and B2B Marketing Evangelist at Silverpop, asked us to take part in a webinar on July 8th, 2010 on the topic we jumped at the chance. Here’s our presentation.

Thanks again to Adam and Silverpop. You can follow them both on Twitter at @abneedles and @silverpop.