What do email marketing, CRM, social media, lead nurturing and thought leadership have in common?

Well, if you are a B2B marketer, they are probably on your radar for 2011. However, more importantly (and less obvious) they are all completely dependant on content. If you don’t have it, these activities don’t happen. So, the greatest single issue facing B2B marketers right now is probably the development and publication of good quality content to power an array of online marketing activity. Bourne has been working hard in 2010 to help our clients in large organizations implement structured approaches to developing content as a strategic marketing asset. This is long-term stuff. However, the good news is that you can make a difference by starting small.

We recently spoke in London, UK to Silverpop’s EMEA client base about this very topic.