Karina Lidia is a world-renowned photographer commissioned to shoot features and editorials with celebrities, musicians, sports stars and models.

And late last year, she appointed us to rebrand her whole London-based photography operation, from developing an identity through to supporting brand collateral. The brief was to produce a concept that was all about showcasing her photography, so we focused on using a simple, strong and confident identity with a bold, solid typeface which would work as a mask to display Karina's work.

The concept was based on providing an insight into her world, a world of focusing on a composition through a lens, framing a situation and capturing it. We carried this through to print collateral, using die-cuts to produce a window into the portfolio. Karina's website is currently at the development stage and is due for launch in the coming months.

Karina has shot fashion editorial, portraits and advertising campaigns for many international clients from London, America and Europe. Some critics have called her work “sex in 35mm”.

We like to think we’ve done the same, albeit in a different format.