- When three become one.
Following the purchase of Bluesquare Data by Lumison – and then a subsequent merger with Dedipower – we were asked to create a new brand called Pulsant that would represent all three companies.
After identifying the key brand characteristics, we began to work through how these could form part of a new identity – as well as creating a new brand tone of voice and photography style. We also commissioned photography via Reuben Paris to showcase aspects of the technical and human side of the “new” Pulsant. And in doing this, we also designed a sub-identity for each of their main service families. It meant that we were able to roll out all of the brand collateral in one launch, including everything from business cards and letterheads to company brochures and White Papers.
All-in-all, we delivered a new brand, a service family of sub-brands and a whole suite of collateral including, brochures, business cards, letterheads, envelopes, posters, a Visio icon suite and of course, a brand new website.