Bourne joins Silverpop in NYC for B2B Marketing University

B2B Marketing University is a series of educational seminars designed to help B2B marketers stay ahead of the curve and excel in the changing B2B marketing environment. The series provides serious, world-class marketing education and leading insights around best practices and innovation for topics at the top of today's B2B marketers' agendas.

This event series is coming to the New York Area with a live, half-day session that kicks off with lunch followed by four course modules designed and taught by leading B2B marketing experts. As Silverpop’s dedicated creative agency partner, Bourne will be finishing off the event by hosting and participating in a roundtable discussion (over cocktails and hors d'oeuvres) to showcase our experience and case studies in tackling the 'brave new world' of modern B2B marketing.

Topics covered will include:

• Building multichannel demand generation programs, leveraging dynamic campaigns
• Developing and leveraging lead-scoring models for lead routing and lead nurturing
• Finding cohesion between inbound/social and outbound/nurturing marketing activities
• Implementing lead-management strategies and systems
• Improving sales/marketing alignment
• Managing marketing accountability and ROI
• Understanding and leveraging “buyer dialogue” context to improve content and campaigns

Lisa Cooper, General Manager; Holly Mander, Global Account Director; Fran Kelly, VP of Client Services and Clare Johnston, Account Director, will all be on hand throughout the day so do say hello.

If you’d like to join us on the day, register at Silverpop.com

You can join the conversation on Twitter by following:

#B2BUniversity
http://twitter.com/wearebourne
http://twitter.com/abneedles

Affinia Manhattan Hotel • New York • September 14, 2010 • 12:00 – 7:00pm EDT