Bourne unveils GiveBack with help from Oprah Winfrey

Creative digital agency Bourne has helped launch ground-breaking US charitable organisation GiveBack.

Bourne have been appointed to create a digital launch strategy that would have longevity and raise the profile of the charitable platform throughout the year. Bourne is charged with spearheading GiveBack's customer acquisition campaign and ongoing member engagement strategy. In the run up to launch Bourne updated GiveBack's brand identity, redesigned to website and developed a community management and social media outreach program alongside Next Fifteen partner Beyond.

Launched by Oprah Winfrey's Big Give winner Stephen Paletta GiveBack is a new charitable giving platform that empowers its members to earn, gather and give money to the causes they care most about. Allowing 100% of user donations to go directly to their chosen charity, GiveBack is designed to encourage the average man and woman on the street to put something back into the world they live in.

"We are thrilled to work with such an inspiring client, challenging the traditional forms of charitable giving by introducing digital advantages and placing control into the hands of the average American on the street. With Oprah poised to profile the organisation on one of the last of her iconic shows to a television audience of millions, this is a very exciting phase of the GiveBack project, and we feel truly privileged to be involved so closely with an initiative that is making a real difference in people's lives," said Francesca Kelly, VP of Client Services at Bourne.

"This is a tremendous win for Bourne's New York office and a great example of the kind of end-to-end international campaign we're increasingly working on. Our multi-discipline team's ability to work across borders and across the full range of digital technologies was a crucial factor in landing this account, and I'm delighted that the investment we've made in assembling such a talented and versatile team is paying off," said Dan Kersh, Bourne's Managing Director.