Bourne delivers new global website portfolio for Lumesse following rebrand
Bourne has just completed the launch of the global suite of websites for Lumesse, the new name for StepStone Solutions.
The website has been released in 10 languages and will expand to 14 over the coming months to reflect Lumesse’s ambitious global growth plan. Bourne are also re-designing the extensive online communications program used in Lumesse’s lead generation and nurturing program as well as the stable of interactive business tools used throughout the business by customers and internal sales teams.
Mike Scott, Account Director said. “This was much more than a web design and build job. To their credit, the team at Lumesse recognised at the start of the branding process that their website and online communications programmes would play a key role in launching and building the new brand. So, they involved us early on and we worked closely with Lumesse and the brand agency to develop a content strategy, information architecture, online creative approach, and a completely re-built content management system to underpin the overall marketing program."
Bourne have also been handling Search Engine Optimisation and Pay-Per-Click for some time and this will continue following the re-brand.
by Bourne on Thursday, 12 May 2011
