Solution

Building on research that showed online content plays the greatest role in influencing business and IT decision makers, we proposed a new online destination for the Dell Business Solutions brand. Focusing on specific messages, content and resources we backed up Dell’s credibility in the enterprise sector. We drew on Dell’s impressive, but under-emphasized, credentials in the enterprise space while demonstrating an in-depth understanding of the business and technology challenges specific to large businesses. In just four months the campaign site was created and launched with language versions for 19 countries across EMEA. Working with stakeholders across Dell’s global organization, we developed impactful ‘Did You Know’ messages that provided critical support to Dell sales effort in the servers, storage and infrastructure markets. The campaign expanded across partner campaigns with Intel, Vodafone, AMD, BMW Sauber F1 team, and over 250 multilingual online ads.